Theme: As the convention is being hosted in Montreal the theme needed to resemble the Francophone culture of the city. Voulez Vous is a French quote meaning “I want”. As fashion expands and trends the saying was a nice fit for the overall convention.

Key art: Fashion starts with an idea that is sketched out to show a tangible artistic view of the mental idea. It was fitting to create a hand-drawn sketch art for the theme.

Colors: Fashion is about being bold and unique. The color theme uses bold colors and tints to make an eye catching palette.

Pattern: For a cohesive moment the patterns are mini triangles placed in a way to form a moving pattern. They go along with the structured look that the convention is branding.